Online Hotel Marketing Strategy

A complete online marketing strategy tailored to your hotel or hotel group.

Our strategies consist of a combination of aligned marketing components.

Get the most out of your hotel website with our online hotel marketing strategies. Together with your personal online hotel marketing specialist, you determine the objectives. Our focus is on long-term collaboration and proactive thinking about campaigns and website optimisations. Our strategies consist of a combination of common and cleverly executed marketing components. Each month, you receive a clear report and there are regular meetings to discuss the objectives, marketing activities and results.

Complete online marketing strategies
High return on investment
More visitors and direct bookings

Making your online presence successful

Reporting & Optimization

Do you find Google Analytics too extensive and confusing? Becurious brings your most important website statistics and KPIs together in one dashboard. With our reports, we provide clear insight into the performance of all tools so you can see if the objectives are met.

Conversion Optimization

Conversion Triggers is an extra module in the Becurious Hotel CMS. We do not offer loud pop-ups but notifications in the style of the website and with the possibility to close them when visitors are not interested. The triggers are linked to the reservation system and/or email marketing program. The link with Google Analytics makes it measurable what the results are of the triggers set for your hotel. Together with you we evaluate the performance and optimize the triggers for optimal results. More about conversion optimization for hotels.

Email marketing

Email marketing is a widely used and effective form of online marketing. At the start of our collaboration you and your personal online hotel marketing specialist will make an inventory of your wishes and requirements. We look at the current situation and then start designing the email template for your newsletter. More about email marketing for hotels.

Online marketing for hotels

Google Ads

It is important that your hotel is easy to find in Google. Advertising in search engines is called Search Engine Advertising (SEA). With Google's advertising program, Google Ads, you can easily attract website visitors who are looking for specific characteristics of your hotel. More about Google Ads for hotels.

Facebook/Instagram Ads

Thanks to the many segmentation and targeting possibilities, you can reach your target audience in the right way at relatively low cost. Show ads to people based on their age category, gender, place of residence, interests and more. By targeting and increasing brand awareness among the target group, you can expect more direct bookings. More about advertising on Facebook and Instagram for hotels.

Search Engine Optimization

By using search engine optimisation (SEO) you increase the position of your hotel website in Google. These results in Google are called 'organic' because they are more or less natural. The better the content on your website matches the visitor's search query, the higher the potential position in Google. With our search engine optimization service we continuously improve both the technique and the content of your website. More about search engine optimization for hotels.

Meta Search Advertising

Meta search websites make it possible for hotels to get the same exposure as OTA's or large hotel chains. Potential hotel guests often start the search for a hotel on Google, TripAdvisor, trivago or Kayak. They can then choose to complete the booking process via an OTA or directly on the hotel's official website. By placing your hotel among the results of these meta search sites you are immediately visible to a large audience and receive more direct bookings. More about meta search advertising for hotels.

With the Meta Search Advertising program, BeCurious offers hotels the possibility to advertise smartly with a budget of their own choice and at a lower commission per booking.